GDPR - European Union Privacy

I recently recieved an email from Google regarding GDPR due to using analytics and adsense on some of our sites.
It turns out that this is taking up some steam and I first heard about it from required training at my full time job this week, so I would imagine it will require some additional digging.

GDPR is the new data protection law coming into force on May 25, 2018.
The GDPR affects European and non-European businesses using online advertising and measurement solutions when their sites and apps are accessed by users in the European Economic Area (EEA).

It appears that the EU is getting pretty particular on what can be done with your personal data and how they notify you what they are doing with it, etc.
With all of the talk in the news about software and browsers grabbing your data without you knowing about it I cannot see this as a bad thing.
Being on the front line of the industry, all of the talk about AI seems to be taking the front stage, which will in turn bleed into your internet world.
There are numerous stories about the pros and cons around AI with many of them cons.
As the tech industry advances, less and less of what you do online is in my opinion being controlled by corporations that do not necessarily have your best interest at heart.
I guess we will see, but it looks like I will need to brush up (or create) the privacy policies for many of the sites.
If it gets to be troublesome and time consuming I will probably pull advertising from the sites since I have never received any substancial earnings from it.
I am all for limiting the exploitation of our persons for adveritsing purposes. At one point it was slightly inconvenient but now it is getting blatantly obtrusive.

My personal opinion is that if we are to be force fed corporate advertising then we should be compensated for our (valuable) time being consumed... after all, we are the consumers, right?